you@jubeen.sh:~$ cat exhibit a: brand condolences.md

Exhibit A: Brand Incident Responses

KitKat 12-Ton Heist — The Complete Brand Response Archive

In late March 2026, KitKat (Nestlé) confirmed that 12 tonnes of KitKat products were stolen in transit between their factory in Central Italy and their destination in Poland. What followed was one of the largest spontaneous brand bandwagon moments in social media history — dozens of brands across industries and geographies issued mock “Official Statements” on Instagram, each playfully self-incriminating while promoting their own products.

  • This document catalogs 120+ brand responses collected from Instagram.

The Original Statement

KitKat

  • Handle: @kitkat · Engagement: 12K reposts
  • Statement: We can confirm that 12T of KitKat products were stolen while in transit between our factory in Central Italy and their destination in Poland. We are working closely with local authorities and supply chain partners to investigate. The good news: there are no concerns for consumer safety, and supply is not affected. Thank you.
  • Caption: Regarding recent press coverage

Major Global Brands

Domino’s UK

  • Handle: @dominos_uk · Engagement: 6,765 reposts
  • Statement: We would like to share our thoughts and condolences with Kit Kat following their recent sad news. On a completely unrelated note, we’re pleased to announce we’ll now be selling a new Kit Kat pizza.

Domino’s Lebanon

  • Handle: @dominoslebanon
  • Statement: OUR HEARTS GO OUT TO KITKAT DURING THIS DIFFICULT TIME. LOSING 12 TONS OF CHOCOLATE IS A TRAGEDY. ON A COMPLETELY SEPARATE NOTE, IF YOUR PIZZA HAPPENS TO HAVE AN EXTRA ‘SNAP’ TODAY… DON’T ASK QUESTIONS. JUST ENJOY THE BREAK 🤫

DoorDash

  • Handle: @doordash · Engagement: 550 reposts
  • Statement: ᵁᴺOFFICIAL STATEMENT — Hey guys, DoorDash here. Due to a completely random packaging error, we have 12 tons of KitKats in our DashMarts that we can’t sell. The good news: all you have to do is go to your DoorDash app and add like 500-600 KitKats to your cart and this should resolve itself quickly. Thank you.
  • Caption: for legal reasons this is a joke

Ryanair

  • Handle: @ryanair · Engagement: 195 reposts
  • Statement: (Quote-tweeted KitKat’s original statement with an image of a Ryanair plane photoshopped to be eating KitKat bars)
  • Caption: and I oop-

Wendy’s UK

  • Handle: @wendysuk · Engagement: 35 reposts
  • Statement: We would like to share our sympathy with the KitKat team in light of recent events. We’d also like to take this opportunity to let you know that our personal KitKat supply is secure and sales of our - Frosty® Made With KitKat® will remain unaffected. Thank you.
  • Caption: sorry to @kitkat but we good tho 🍫🍦

Wendy’s India

  • Handle: @wendys_india
  • Statement: UNOFFICIAL STATEMENT — We would like to share our sincere thoughts and condolences to KitKat following the recent news. On an unrelated note, we checked across our 200+ locations today. All we could find were globally inspired burger flavors, Piri Piri starters and the crispiest fries. Best enjoyed when you take a break. Thank you.
  • Caption: Have a break, maybe…

Pizza Hut (South Africa)

  • Handle: @pizzahutza · Engagement: 148 reposts
  • Statement: Just to be clear, we were in South Africa the whole time. Promise. What would we do with 12 tons of KitKat anyway? Oh. Wait…

Denny’s

  • Handle: @dennysdiner · Engagement: 252 reposts
  • Statement: We would like to make one thing clear: whatever happened to those kitkats happened between 1:30 AM and 4:00 AM and we were very busy. No further questions.

Krispy Kreme UK

  • Handle: @krispykremeuk · Engagement: 13 reposts
  • Statement: ANNOUNCEMENT — In light of recent KitKat® news, we can confirm our COOKIE DOUGH-NUT MADE WITH KITKAT® supply is fully intact and ready to keep your breaks going.

Krispy Kreme India

  • Handle: @krispykreme_ind
  • Statement: 12 tons of KitKat go missing and suddenly our Choco Krunch with Kitkat doughnut is ‘Highly Reordered’? We’re not saying we did it… we’re just saying you can still enjoy a ‘break.’ Come taste the evidence before it’s gone.

HelloFresh

  • Handle: @hellofresh
  • Statement: We would like to share our concern and condolences with Kit Kat following the recent news of losing over 400,000 candy bars. In totally, absolutely, completely unrelated news… HelloFresh boxes just got a little crunchier.
  • Caption: Looks like we’ll be taking a break while cooking 😉

Play-Doh

  • Handle: @playdoh
  • Statement: We need to come clear. For years, we’ve celebrated imagination in every color imaginable. Bold colors. Bright colors. Colors that stick with you. But today, we need to address something important. We haven’t been fully transparent. As a brand built on creativity, expression, and trust, we believe clarity matters. And lately, we’ve realized it’s time to take a more open approach. To strip things back. To let you see things as they truly are. This is about honesty. This is about visibility. This is about coming clear…
  • Caption: More to come…

Yelp

  • Handle: @yelp
  • Statement: We would like to share our thoughts and condolences with KitKat following the recent heist. In other news, we’re excited to share we finally secured the 12 tons of material we needed to finish our chocolate & wafer cottage renovation.
  • Caption: We gave our contractor 5 stars for his materials…

Food & Beverage Brands

Jimis Burger (Mumbai)

  • Handle: @jimisburger · Engagement: 60 comments, 8 reposts
  • Statement: We can confirm that the reports are true. A 1000KG shipment of our freshly made Korean sauces & Kimchi moving from our Central Kitchen to multiple Jimis outlets has gone missing in transit. The situation… looks oddly similar to the recent KitKat incident. Our teams are actively working to manage the situation across all locations. What this means: The current stock of our Limited Edition Korean Menu will only last till 14th April’26. After that… it’s gone. Thank you.

Chosen Foods

  • Handle: @chosenfoods · Engagement: 56 reposts
  • Statement: We would like to extend our thoughts and condolences to Kit Kat at this time after hearing about the disappearance of 12 TONS of product. Separately, we’re pleased to announce the launch of Kit Kat flavored Chosen Foods Mayo! These two things are not related.
  • Caption: no further questions at this time ✋

Pulmuone USA

  • Handle: @pulmuone_usa
  • Statement: Our condolences to KitKat in this trying time. May your missing product be returned ASAP. In completely unrelated news our KitKat-stuffed Corndogs are hitting the market next week.

Candy Funhouse

  • Handle: @candyfunhouse
  • Statement: For anyone concerned about a potential KitKat shortage, Candy Funhouse would like to reassure the public that we have all the KitKats you will ever need. On a completely unrelated note, we just received a shipment of a brand new flavour: KitKat Chunky Caramel. KitKats are moving fast, so hurry and grab yours before they mysteriously disappear… Thank You
  • Handle: @detroitcookiecompany · Engagement: 16 reposts
  • Statement: We would like to share our thoughts and condolences with Kit Kat following their recent sad news. Unrelated news, we’re pleased to announce we’re serving a special Kit Kat cookie we plan to have for the next 42-44 years.

Bones Coffee Company

  • Handle: @bonescoffeecompany · Engagement: 73 reposts
  • Statement: We’d like to extend our heartfelt condolences to Kit Kat during this difficult time, as they cope with the loss of 12 tons of their beloved candy bars. On a completely unrelated note, how would y’all feel about us making a Chocolate Wafer Flavored Coffee? We can roast 12 tons of it asap.
  • Caption: can someone give @kitkat a break

Third Wave Coffee India

  • Handle: @thirdwavecoffeeindia
  • Statement: We would like to share our thoughts and condolences with Kit Kat following the recent sad news. (Where is the sound coming from? We're just having coffee, promise!)

Pengo Drink

  • Handle: @pengodrink
  • Statement: We would like to extend our deepest sympathies to KitKat during this difficult time. 🤍 On a completely unrelated note… We accidentally made something way too good. Introducing our new KitKat Croffle 🥐🧇 Crispy croffle + KitKat = an absolute masterpiece. To experience this delicious solution, please come by and order one (or five). Thank you for your cooperation.

Slim Chickens

  • Handle: @slimchickens · Engagement: 20 reposts
  • Statement: We are saddened to see the report of KitKat’s 12 ton chocolate heist. We wish them the best in recovering their inventory. On a completely unrelated note… We currently have an overwhelming amount of Chocolate Brownie Pudding Jars…
  • Caption: Can y’all help us hide the evidence? 👀

Frazil

  • Handle: @frazil
  • Statement: We at Frazil would like to extend our thoughts to Kit Kat after hearing about the theft of 12 TONS of product. After thorough internal investigation, we can confirm Kit Kats pair extremely well with a Frazil. No further questions at this time.
  • Caption: Okay but have you ever dipped a Kit Kat in your Frazil?👀

Slursh

  • Handle: @getslursh
  • Statement:
  • We would like to extend our condolences to KitKat. In times like these, words may not be enough… But maybe a smoothie could help. We’ve been experimenting. Chocolate. Wafer. Ice. Blend. Good news: some breaks are better when blended. Slursh Bolt 350

Egglife Foods

  • Handle: @egglifefoods
  • Statement: We at egglife would like to extend our condolences to Kit Kat at this time after hearing about the disappearance of an entire truckload of their product. Separately, we’re excited to possibly, hypothetically, announce something new dropping tomorrow. Unrelated. Entirely.
  • Caption: 12 tons of excitement over here 🤫

IT’SUGAR

  • Handle: @itsugar
  • Statement: 12 tons of Kit Kats have been reported stolen. In unrelated news… IT’SUGAR sales are up.
  • Caption: per our lawyers, we have no comment 💅

Cravings by Chrissy Teigen

  • Handle: @cravingsbychrissyteigen
  • Statement: WE WOULD LIKE TO EXTEND OUR CONDOLENCES TO KITKAT DURING THIS DIFFICULT TIME FOLLOWING THE DISAPPEARANCE OF 12 TONS OF CHOCOLATE. OUR THOUGHTS ARE WITH EVERYONE IMPACTED BY THIS TRULY DEVASTATING LOSS. ON A SEPARATE NOTE, WE’RE THINKING ABOUT ADDING EXTRA CHOCOLATE TO OUR CHOCOLATE CHUNK COOKIE MIX. WE FEEL LIKE IT COULD USE… A LITTLE EXTRA CRUNCH.

Brazi Bites

  • Handle: @brazi_bites
  • Statement:
  • We would like to extend our thoughts to KitKat following the recent loss of 12 tons of product. This must be very difficult. 🫶 On a completely unrelated note, our limited-time KitKat Waffle is available now. 🧇🍫

Munchilicious

  • Handle: @eatmunchilicious
  • Statement:
  • We want to extend our sincerest thoughts and support to everyone at KitKat during these recent developments. On a completely unrelated note, MUNCHILICIOUS DARK CHOCOLATE GRANOLA is very much in stock. Cravings don’t wait. Good thing we’re ready – with something indulgent and healthy.

Papa’s Pizza & BBQ

  • Handle: @papaspizza
  • Statement: We would like to share our thoughts and condolences with Kit Kat following their recent sad news. On a completely unrelated note, we’re pleased to announce we’ll now be selling a new Kit Kat pizza.

Gummy Gainz

  • Handle: @gotgummygainz · Engagement: 19 reposts
  • Statement: Gummy Gainz would like to send our condolences to KitKat following their recent loss of 12 tons of candy bars. This is absolutely devastating and we send the KitKat theme our thoughts. On a completely unrelated note, we will be launching our new chocolate wafer gummy candy this next quarter.
  • Caption: *for legal reasons, this is a joke. 🤫

LesserEvil Snacks

  • Handle: @lesserevilsnacks
  • Statement: LesserEvil would like to extend our sincerest condolences to KitKat following their recent loss of 12 TONS of product. We hope this matter is resolved swiftly. On a completely unrelated note, would anyone be interested in a NEW chocolate wafer flavored popcorn? Asking for a friend.
  • Caption: DMs are closed on this matter.

Undercover Snacks

  • Handle: @undercoversnacks
  • Statement: Undercover Snacks would like to extend our sincerest condolences to KitKat following their recent loss of 12 TONS of product. Although we’re known for being a bit sneaky, we absolutely did not take the Kit Kats! On a completely unrelated note, would anyone be interested in seeing our new Dark Chocolate Churro flavor available in more stores? It is wafer-crispy and UNBELIEVABLY DELICIOUS!

Woof Pack

  • Handle: @woofpacks.ca
  • Statement: Our thoughts are with KitKat during this difficult time. That’s a lot of snacks to just… disappear. Very sus-paw-cious. On a completely unrelated note, we’re launching… KitKat flavored dog treats! We advise all customers to keep boxes out of paw’s reach. Thank you.

Skinny Mixes

  • Handle: @skinnymixes
  • Statement: Our hearts go out to our friends at Kit Kat following the news that over 12 tons of chocolate have gone missing. In completely unrelated news, we’ve created a “chocolate wafer” coffee that satisfies your craving and won’t steal your daily sugar intake. ;)

Javvy Coffee

  • Handle: @javvycoffee
  • Statement: We at Javvy would like to extend our thoughts and condolences to Kit Kat after hearing about the theft of 12 tons of product. On a completely separate note, we recently found ourselves with approximately 413,000 Kit Kats and are currently exploring a Kit Kat protein coffee flavor.
  • Caption: no more questions at this time please ✋

Judy’s Family Cafe

  • Handle: @judysfamilycafe
  • Statement: We at Judy’s are saddened to hear that KitKat experienced a theft of 12 TONS of their chocolate. We hope this matter gets resolved quickly. In other news, what are your thoughts on KitKat Pancakes? We have 12 TONS of ingredients, btw 🍫🥞

Wibble Foods

  • Handle: @wibblefoods
  • Statement: The latest news from KitKat has us deeply saddened. We would like to extend our condolenses to the loss of 12 tons worth of chocolatey goodness. In other, completely unrelated, news… what do you guys think about a Wibble trifle with a chocolatey wafer topping? We have like 12 tons of ingredients so

Martino’z Pizza India

  • Handle: @martinozpizzaindia
  • Statement: We can confirm that a high number of Martino’z Pizzas are being ordered daily across locations. We are working closely with our kitchens and delivery partners to keep up with the increasing demand. The good news: there are no issues with supply, and your cravings will continue to be served hot & fresh. We can, however, confirm that most customers are still unable to stop at just one pizza. Thank you.

Mess Hall Harlem

  • Handle: @messhallharlem
  • Statement: We can confirm it will be over 80 degrees today. We can also confirm 12 tons of KitKats are still missing. These events are unrelated, but equally concerning. On a completely unrelated note, Trivia Tuesday returns tonight at 7PM. It will be hot. The questions will be harder. KitKats will not be provided. Thank You.

Eggholic

  • Handle: @eggholicofficial
  • Statement: We had nothing to do with the missing KitKats. We were busy taking 12 tonnes of love from our customers for our fresh, made-to-order Indian street food.

Xero Degrees India

  • Handle: @xerodegrees_india
  • Statement: IMPORTANT ANNOUNCEMENT — After careful consideration and multiple failed attempts to restock… WE REGRET TO INFORM YOU THAT ALL FRIES AT XERO DEGREES WILL BE DISCONTINUED. Due to “unexpected supply issues” from our vendors, we only have limited stock available TILL 5TH APRIL. This includes your all-time favourites — yes, even the Peri Peri Cheesy Fries. We understand this may come as a shock. Trust us… it hurts us more than it hurts you. STAY TUNED FOR AN UPDATE

Red Box Cafe Bar

  • Handle: @redboxcafebar
  • Statement: We would like to share our thoughts and condolences with Kit Kat following their recent sad news. On a completely unrelated note, we’re pleased to announce we’ll now be selling Kit Kat shakes @149 only!

Haveli Punjab Di (New Jersey)

  • Handle: @haveli.punjab.di.nj
  • Statement:
  • We at Haveli Punjab Di are saddened to hear about the recent news of 12 tons of KitKat being stolen. After a thorough check in our kitchen, tandoor, and dining tables, we can confirm that none of it has reached our restaurant. However, if anyone is looking for a real break, our Butter Chicken, Dal Makhani, and freshly baked Naan are still safe and ready to serve. Looking for comfort food instead of chocolate? We’ve got you covered.

On The Run Canada

  • Handle: @ontherun_canada
  • Statement:
  • It has come to our attention that a massive quantity of KitKat bars are currently unaccounted for somewhere in Europe. We wanted to assure our valued customers that: KitKat bars are safe here - for now. We take snacking seriously. Please enjoy responsibly.

Doonot Miss (Indore)

  • Handle: @doonotmiss
  • Statement: We are deeply concerned by the unfortunate incident involving 12T KitKat bars reportedly going missing in transit. While we cannot confirm any direct involvement, we would like to clarify that our KitKat donuts continue to remain safely in stock… for now. We urge the public to stay calm, take a break (responsibly), and perhaps visit us before anything else mysteriously disappears. Thank you!

Candy Can

  • Handle: @drinkcandycan
  • Statement: We were saddened to hear about the KitKat shipment heist… If the thieves happen to read this: our new flavours are SICK and they’re on the way. You don’t want to test us. We’re crazy in ways you’re not - prepared for. Stay away from our trucks!

Original Burger Co.

  • Handle: @originalburger.co
  • Statement: Some news hits hard. Sending our thoughts to Kit Kat during this time. But life moves on, cravings don’t stop… And neither do we. Introducing the all-new Kit Kat Smash Burger at Original Burger Co. Sweet. Messy. Unapologetically Original.

Toters Fresh

  • Handle: @totersfresh
  • Statement: As you may have seen in recent reports, over 12 tonnes of KitKat have reportedly been stolen in transit. We would like to take this opportunity to reassure our customers that KitKat is readily available through Toters Fresh for immediate delivery. No need to investigate further, you may proceed with your snack cravings as usual.
  • Caption: You may resume your snacking operations 🍫

Bistro by Blinkit

  • Handle: @bistrobyblinkit
  • Statement: We got to know about the stolen chocolates in Europe. Since you’re looking for a much-needed break, we’ve got you covered. Have yourself a break—have a chit chat with chai ☕

Chai Kaapi

  • Handle: @chaikaapiofficial
  • Statement: We would like to express our deepest concern regarding the recent chocolate situation. On a completely unrelated note… we’re excited to announce KitKat Flavoured Bun Maska will be served soon at Chai Kaapi stores. If you were wondering where the chocolate went… you might want to check our menu. Your #dusraghar

Chai Kaari (Trivandrum)

  • Handle: @chaikaari_
  • Statement: We’ve been informed about the missing shipment of KitKats. After a detailed check across Trivandrum, we can confirm - it didn’t reach here. Probably because… people here prefer their breaks at Chaikaari☕ Looking for a proper break? You know where to go. No tracking needed.

Chayranaa

  • Handle: @chayranaa_official
  • Statement: Our deepest condolences for the KitKats and chocolates that went missing… On a completely unrelated note, Chai Yarana is now serving KitKat shakes and rich chocolate shakes in case you’d like to, you know… support the cause 😌 In these tough times, let’s come together and stand with chocolate, by chocolate, for chocolate.

Vijetha Supermarkets

  • Handle: @vijethasupermarkets
  • Statement: We extend our condolences to KitKat. On a completely unrelated note, you can have a fresh break at Vijetha. Our shelves are fully stocked and ready because we hate choco-late arrivals here. And life’s better when your cravings aren’t left waiting on a break.
  • Caption: Skip the heist…

Nam Fruits (Montreal)

  • Handle: @nam_fruits
  • Statement: Following the recent KitKat incident, we’d like to confirm that all four of our snacks: Dried Mango 454g, Banana Chips 240g, Jackfruit Chips 120g, and even the new Dried Mango 180g On-the-Go packs — are fully accounted for. However, we have noticed an unusual spike in snack disappearances from office desks and kitchen pantries across Canada. We’re not currently investigating, because honestly… we get it. Thank you.

Fast&Up India

  • Handle: @fastandup_india
  • Statement: We want to extend our sincerest thoughts and support to everyone at Kit Kat in light of the recent unfortunate developments. On a completely unrelated note, we’re excited to share that Fast & Up will soon be introducing a brand-new Kit Kat flavoured electrolytes.

Banagua

  • Handle: @drinkbanagua
  • Statement: We’re sending our heartfelt condolences to Kit Kat after the unfortunate news that 12 tons of their chocolate bars were stolen. Given the physical demands of stealing that volume of chocolate, Banagua recommends proper hydration… specifically, as much Banagua as can be legally purchased.

Indian D2C / Consumer Brands

Bikaji Foods

  • Handle: @bikajifoods
  • Statement: Regarding the recent news of a missing KitKat shipment, we would like to confirm that we are not involved in any way 😏 Our team has been fully occupied with spreading good taste and keeping snack time uninterrupted. So while some breaks might be facing a shortage, yours doesn’t have to! With Bikaji around, every break is fully stocked. Go sweet, Go salty, Go all in.

MyFitness

  • Handle: @myfitness
  • Statement: We have been made aware of the tragic disappearance of 12 tonnes of KitKat. We conducted a thorough investigation across our warehouses. Our Peanut Butters are safe. Our High Protein Oats are safe. Our Snackables are safe. Turns out, nobody steals what they actually need. Thank you.

Beardo

  • Handle: @beardo.official
  • Statement: Sorry KitKat, we weren’t aware of the robbery as we couldn’t TAKE A BREAK from our skincare routine. Please let us know if we can help in any way. Take care.
  • Caption: Stay Strong 💪🏼 @kitkat…

Deconstruct Skincare

  • Handle: @deconstruct_skincare
  • Statement: We at Deconstruct are saddened by the recent incident involving 12T worth of KitKat chocolates being stolen. We would like to make one thing clear: we definitely had nothing to do with it. At the time - the incident took place, we were on a skincare break, busy taking care of ourselves.

mCaffeine

  • Handle: @mcaffeineofficial
  • Statement: Attention valued customers, We at mCaffeine are aware of the recent situation regarding the 12T worth of KitKat being stolen. We take such matters seriously and believe in addressing them with complete clarity. We would like to state, we were not involved. At the time all of this unfolded, we were extremely occupied managing our Buy 2 Get 3 Sale, tracking carts, restocking bestsellers, and making sure nobody missed their extra freebies. Core Team, mCaffeine

MARS Cosmetics

  • Handle: @reachedmars · Engagement: 12 reposts
  • Statement:
  • At MARS, we’re slightly confused about the KitKat shortage. We’ve had our chocolate situation sorted for months. Chocopie in Candylicious Lip Gloss. Cocoa in Drip Lip Mist. & Matte Muse? - Already living rent-free on everyone’s lips. While everyone’s out there looking for chocolate bars, we’re just wondering why everyone’s panicking when chocolate already belongs on your lips. Because some things disappear, some things stay put & (In stock).

Blue Heaven Cosmetics

  • Handle: @blueheavencosmetics
  • Statement: We would like to express our condolences on the recent events concerning the missing KitKats. At the time in question, we were fully engaged in distributing our own Chocolate Cookie Crush Lipsticks. We have no association with the matter. No further questions please.

Killer Jeans

  • Handle: @killerjeansofficial
  • Statement: We would like to clarify that Killer had nothing to do with the disappearance of 12 tonnes of KitKats. We deal strictly in stealing attention. You can check our pockets. All you’ll find is the best denim in town. Thank you.

Bonjour Socks

  • Handle: @bonjour_socks
  • Statement: We are aware of the missing KitKat reports. This deeply saddens us. However, a more concerning pattern has emerged. People have been wearing the same Bonjour socks for 3–4 days—no odor, no discomfort, and no intention of switching. We are currently investigating this unusual attachment. Proceed with caution. Once you switch to Bonjour, there’s no going back.

RiteBite Max Protein

  • Handle: @ritebite_maxprotein
  • Statement: DEAR THIEVES, You had one job and you still chose the wrong truck. 12 tonnes of chocolates and no protein? Respect the hustle but disappointed with the choice. Sincerely, Max Protein

Nertz

  • Handle: @nertzlifestyle
  • Statement: We at Nertz are aware of the recent situation regarding the 12T worth of KitKat being stolen… The good news is that multiple Nertz bottles were spotted in gyms, offices, and colleges. Authorities say hydration levels have increased drastically. There are no concerns regarding availability, and supply remains uninterrupted. Please note that we would not be accepting any payment in KitKats.

Indian Tech, Fintech & Services

IRCTC

  • Handle: @irctc.official
  • Statement:
  • We’ve been informed about the recent KitKat Heist. While the whereabouts of the chocolates remain a mystery, one thing we can assure you of is that you can still take a break by booking flights on - IRCTC Air.

Namma Yatri

  • Handle: @namma.yatri
  • Statement: (un)Official Statement — We’ve been informed about the missing shipment of KitKats. After scanning routes across Tin Factory, ORR, and Indiranagar, we can confirm, it’s not stuck with us. Take a break from unreliable rides. Namma Yatri.
  • Caption: Sorry I guess…

MobiKwik

  • Handle: @mymobikwik
  • Statement: Unofficial Statement — We know nothing about any missing KitKats. We do, however, know that kirana shop owners have been unusually cheerful due to record-high UPI payments at their stores. It could be because, our cashbacks, unlike certain trucks, are reaching their destination safely and distributing real happiness. That’s all the information we have for now.

Flipkart Seller Hub

  • Handle: @flipkartsellerhub
  • Statement:
  • We are shocked to hear about the Kitkat heist. What a terrible loss to the seller. They could have just secured it with Flipkart returns and enjoyed real time tracking.

Sytara.in

  • Handle: @sytara.in
  • Statement: We stand with KitKat in these trying times 🍫 On a completely unrelated note, a star named “KitKat-12T” has just been dedicated on @sytara.in. Purely coincidental 🕵, we wonder who.

Reelo

  • Handle: @getreelo
  • Statement: KitKat lost 12 tons of chocolate. You’re losing customers you already acquired. Only one of these makes news.

Droom

  • Handle: @letsdroom
  • Statement: We are aware of the recent news regarding the missing KitKats. While we cannot comment on the ongoing situation, we can confirm that some unusually “sweet deals” have been spotted on Droom lately. We advise users to proceed with caution… you might end up taking more than just a car home. Thank you.

Salpido

  • Handle: @salpido.in
  • Statement: We would like to extend our heartfelt condolences to KitKat following the unfortunate news regarding the missing shipment. If there had been a Salpido Tracker inside the box, we might have already known where they are.

Waaree (Solar)

  • Handle: @waaree.group
  • Statement: We extend our support to KitKat during this time. Everyone deserves a break. In completely unrelated news, Waaree is helping households take a break… from rising electricity bills.

Travel & Hospitality

Kerala Tourism

  • Handle: @keralatourism · Engagement: 376 reposts
  • Statement: We’ve been informed about the missing shipment of KitKats. After a thorough check across our backwaters, hill stations and beaches, we can confirm - none of it has reached Kerala. Looking for a proper break? We’ve got you covered. #KeralaTourism
  • Caption: Sorry, not sorry…

Tampa International Airport

  • Handle: @flytpa · Engagement: 368 reposts
  • Statement: Our hearts go out to our friends at Kit Kat during this difficult time in their company’s history. In unrelated news, our giant flamingo will be giving out little pieces of chocolate ahead of Easter for anyone who wants to have a break.

Tripoholic

  • Handle: @tripoholiic
  • Statement: WE ARE AWARE OF THE RECENT NEWS REGARDING THE MISSING KITKATS. WE DON’T KNOW WHAT HAPPENED TO THOSE KITKATS, BUT IF YOU JOIN OUR TRIPS, WE WILL GIVE YOU FREE KITKAT HAMPERS ALONG WITH DISCOUNTS. DON’T WAIT, IF THE LOST KITKATS ARE FOUND, THIS OFFER WILL BE GONE. THANK YOU!

Nasher Miles

  • Handle: @nasher_miles
  • Statement:
  • ᵁᴺOFFICIAL STATEMENT — The thieves are already having their break. We might have something for yours.

Audio, Tech & Lifestyle

RØDE

  • Handle: @rodemic · Engagement: 286 reposts
  • Statement: ØFFICIAL STATEMENT — We would like to share our thoughts following the 12-ton KitKat heist. As an audio company, we find this situation difficult to understand… chocolate doesn’t just disappear quietly. It snaps. It crunches. It makes a variety of mouthwatering sounds. On a completely unrelated note, RØDE will tomorrow stream a special-edition ASMR live from Switzerland with 413,793 KitKat bars, recorded using our KitKat-Red Wireless Micro. Thank you.

Lynx (Body Spray)

  • Handle: @lynx · Engagement: 19 reposts
  • Statement: AS A FRAGRANCE BRAND, WE ARE DEEPLY CONCERNED BY THE RECENT EVENTS INVOLVING KITKAT. IT’S A SITUATION NO BRAND EVER WANTS TO FACE, AND WE MUST ACKNOWLEDGE HOW UNFORTUNATE IT IS. ANYWAY, WE THINK THIS IS A GREAT OPPORTUNITY TO INTRODUCE OUR NEW LIMITED EDITION FRAGRANCE. LYNX DARKER TEMPTATION. HANDCRAFTED BY THE FINEST ITALIAN PERFUMERS, WHO WERE ON THEIR WAY TO POLAND, TO CREATE OUR CHOCOLATIEST FRAGRANCE YET. SO YOU CAN TAKE A BREAK EVEN WHEN APPLYING YOUR GO TO FRAGRANCE.

Digit.in

  • Handle: @digit.in
  • Statement: While the internet is busy talking about KitKats. At Digit, we’ve been focused on testing devices, checking performance, and understanding what actually works in real life. We can confirm no KitKats were harmed in our labs… they were just eaten. Because trends come and go, but performance is what really matters at the end of the day.

Pilot Pen Stationery India

  • Handle: @pilotpen_stationery_india
  • Statement: We heard the news regarding the missing shipment of KitKat. We wish we could use our FriXion to undo what happened. And re-write, re-draw the route it was destined for. While the search continues, you can experience the clutter-breaking technology of FriXion powered with an eraser and take a break from errors.

Blissy

  • Handle: @blissybrand
  • Statement: Our hearts are with KitKat during this incredibly difficult time for their company. All Blissy employees were deep asleep at the time of this occurance due to our extrmely comfy pillowcases– making us innocent. That’s all.
  • Caption: rock solid alibi 😴🍫 #kitkat #trending

Barsys

  • Handle: @barsys.inc
  • Statement: To everyone affected by the KitKat cargo heist, our sincere condolences. Breaks should be short, not stolen in bulk. While authorities handle the investigation, we’ll handle what we do best: mixing - things up. In the spirit of the moment, should we create a KitKat flavored drink? Let us know — we might just make it happen.

Meme Accounts, Collectibles & Niche

Louie the Raccoon

  • Handle: @louietheraccoon · Engagement: 84 reposts
  • Statement:
  • We would like to express our heartfelt condolences and thoughts to Kit Kat following their recent sad news. In other (completely unrelated) news, Louie the Raccoon and friends will be launching a - FREE giveaway featuring 100,000 KitKat bars!

The Last Ape

  • Handle: @thelast_ape
  • Statement:
  • OFFICAL ANNOUNCEMENT — To the people who stole 12 tons of Kit Kats: We respect the hustle, but the resell market for chocolate is cooked. If you want to flip something that actually holds value, our - drop is live. (Will trade hoodies for 400,000 Kit Kats, dm us.)

Camp Half-Blood Austin

  • Handle: @chbaustin · Engagement: 489 reposts
  • Statement: We would like to share our thoughts and condolences with Kit Kat following their recent sad news. On a completely unrelated note, the Camp Store is pleased to announce it will be selling large quantities of Kit Kats this summer. This information is courtesy of the Hermes Cabin.

Tubbz

  • Handle: @tubbzofficial · Engagement: 81 reposts
  • Statement: We can confirm that approximately 12T(ubbz) have gone missing from the duck pond. Early reports suggest they may have simply waddled off. Suspects include several familiar faces, all dressed as characters and acting completely innocent. If spotted, proceed with caution. Recovery may result in suddenly needing more shelf space. Thank you.

Golden Gaytime (Streets Ice Cream, Australia)

  • Handle: @streetsicecream
  • Statement: Seems a few KitKats have gone missing. Tragic. Luckily, there’s an Aussie classic… a smooth, creamy ice cream wrapped in an iconic biscuit crumb - still right where it should be: waiting in the freezer. Are you ready to turn your break time into a Gaytime? for legal reasons this is a joke

Otaku Collectives

  • Handle: @otakucollectives
  • Statement: UNOFFICIAL STATEMENT — We are devastated by the news of the missing 12-ton KitKat shipment in Europe. We can only assume the truck was hit by Truck-kun and has been reincarnated in another world as the ultimate overpowered snack vendor. We wish it well on its new journey. Thank you.

Personal Care & Wellness

Dr. Squatch

  • Handle: @drsquatch · Engagement: 699 reposts
  • Statement: We at Dr. Squatch are saddened to hear KitKat experienced a theft of 12 TONS of their chocolate. We hope this matter gets solved quickly. In others news, what are your thoughts on a NEW chocolate scented soap? We have 12 TONS of ingredients btw.
  • Caption: Our statement 🧼

HelloTushy

  • Handle: @hellotushy
  • Statement: We would like to offer our condolences to KitKat on their tragic loss of 12 tons of product. Whoever took 12 tons of KitKats is going to need a better clean up plan. If it was you, DM us for a bidet.
  • Caption: we will help clean up this shitty mess 💩🍫

Pee Safe

  • Handle: @peesafe
  • Statement: We would like to clarify: Pee Safe has no involvement in the missing KitKats. No crumbs. No wrappers. No suspicious activity. Our team has been fully occupied… ensuring every seat is safer than the last. Because some breaks matter more than others.

Skout’s Honor Pet Supply

  • Handle: @skoutshonor
  • Statement: Our hearts go out to the team at KitKat following the loss of 12T of product. Obviously this has nothing to do with us as dogs nor cats can consume chocolate. On an unrelated note, if UrKat needs grooming and/or cleaning essentials, we can help you out.

Gain (Detergent)

  • Handle: @ilovegain
  • Statement: We’re sending our thoughts to anyone dealing with some unfortunate chocolate-related situations lately. In other news, Gain Plus is very good at getting chocolate stains out.

NxtFace (Skincare)

  • Handle: @nxtfacein
  • Statement: We’ve been informed about the missing shipment of KitKats. We had nothing to do with it. At NxtFace, we don’t believe in breaks. Just breakouts. And fixing them. #NxtFace #GenZSkincare

Marketing & Agency Accounts

BAD Marketing

  • Handle: @badmarketing · Engagement: 20 reposts
  • Statement: BAD Marketing would like to send our condolences to KitKat following their recent loss of 12 tons of candy bars. Absolutely devastating news. On a completely unrelated note, we will be hosting a team KitKat party in the break room this afternoon. We’ve found KitKats to be good for productivity.
  • Caption: We stand with KitKat 🔔

Agency Probs

  • Handle: @agencyprobs
  • Statement: We at Agency Probs are saddened to hear about 12 tons of KitKat chocolate being stolen. However, due to the billions of earned PR media impressions from this event the KitKat brand is doing better than ever because everyone is talking about them.

Social Matters

  • Handle: [@social_matters](https://www.instagram.com/social_matters)
  • Statement: We at Social Matters are deeply concerned about the 12-ton KitKat theft. KitKat lost 12 tons of chocolate. Some brands lost a viral moment today. Both are tragedies. We can only fix one.

Demandeals

  • Handle: @demandeals_
  • Statement: At Demandeals, we believe there’s always a better way to take a break — one that doesn’t come with consequences. Because let’s be honest… the only thing you should be “stealing” is a good deal 👀 And even that? We make it easier with cashback 💸

Events, Lifestyle & Other

Scarlet Social Club (Bangalore)

  • Handle: @scarlet.socialclub
  • Statement: We extend our thoughts to KitKat during this difficult time. For years, they reminded us to take a break. And clearly, we listened. Until things are back in place, Scarlet will be stepping in.. to offer a better “break.”

Red Carpet Events & Weddings

  • Handle: @the_tusker & @redcarpeteventss
  • Statement:
  • We are deeply saddened to hear about the recent KitKat incident. As Event managers, we understand the pain of a break being stolen…because most of the time we never get one. On a completely - unrelated note, our team is currently managing 14-hour event days powered only by adrenaline.

Forum South Bengaluru

  • Handle: @forumsouthbengaluru
  • Statement: In light of the unfortunate theft of 12 tonnes of KitKat, Forum South Bengaluru would like to express its sincere support. To honour the spirit of the lost chocolates, we will be taking a break and gifting KitKats to select shoppers at the mall today. A small gesture, perhaps. But one taken with great solidarity.

That Gilded Lining

  • Handle: @thatgildedlining
  • Statement:
  • We would like to share our thoughts and condolences with Kit Kat during this difficult time. We would also like to confirm that while we do love kitkat, our mother (the og kitkat monster) was (un)- fortunately not in Europe the day this happened. We would also like to remind everyone that while Kit Kat may take a break — your social life does not. 😤

UF College of Journalism

  • Handle: @ufjschool
  • Statement: OFFICIAL STATEMENT* — The University of Florida College of Journalism and Communications extends its condolences to Kit Kat on the loss of 12 tons of product. In unrelated news, Kit Kats will now be available at every advising appointment.
  • Caption: *For legal reasons, this is a joke… the PATH…

Redefine Foods

  • Handle: @redefinefoodsofficial
  • Statement: (un)OFFICIAL STATEMENT — We’re keeping Kit Kat in our thoughts during this very difficult time. 12 tons is a lot to process… truly. Just to be clear, we only source protein-rich ingredients for new innovation………
  • Caption: For legal reasons, we are kidding…

Boba Bhai

  • Handle: @boba__bhai
  • Statement: At the time of the incident, all Boba Bhai staff were accounted for making boba, serving boba, and thinking about boba. We were not near any trucks. We did not see any trucks. We do, however, believe that 12 tonnes of KitKat would pair beautifully with a Boba Tea. Just putting it out there. That is all. As you were.

Beverage Brands

Long Drink (Finnish)

  • Handle: @longdrink · Engagement: 48 reposts
  • Statement: We are aware that a large quantity of KitKats has recently gone missing. We’d also like to note that Finland has been named the world’s happiest country for the 9th year in a row 🇫🇮 We have secured enough KitKats to celebrate this occasion.
  • Caption: no further questions at this time

Lipton Ice Tea

  • Handle: @liptonicetea · Engagement: 357 reposts
  • Statement: We would like to share our thoughts and condolences with Kit Kat following their recent sad news. Due to the gravity of the situation, we will be offering 1,000 bottles of Lipton Ice Tea to anyone who can provide new and/or materially valuable information about the case. Yours Sincerely, Lipton Ice Tea Team

Chi Tea

  • Handle: @officialchitea
  • Statement: We would like to share our thoughts and condolences with Kit Kat following their recent sad news. On a completely unrelated note, we’re pleased to announce we’ll now be selling a new Kit Kat Big Bird Chicken Sandwich.

Mercely’s Ice Cream

  • Handle: @mercelysindia
  • Statement:
  • In light of the recent global incident involving missing chocolates, we would like to reassure everyone that our ice creams are extremely safe and sound. You have our word nothing goes missing - here. In this harsh summer, our customers can “take a break” without concern. Stay cool, stay happy, and trust us to deliver nothing but the best. THANK YOU.

Retail & Logistics

Lulu Hypermarkets India

  • Handle: @luluhypermarketsindia
  • Statement:
  • Don’t worry, we kept some for you! While the rest of the world is searching for the missing 12 tons, we did a quick inventory check at Lulu. The results are in,- our shelves are fully stocked, - strictly guarded, and ready for your next snack break. We know how precious a KitKat is! That’s why we’ve stepped up our “chocolate security” to make sure the only place these bars go is into your shopping trolley.

Reliance Fashion Factory

  • Handle: @reliance_fashionfactory
  • Statement: We can confirm that although Fashion Factory is known for deals that break MRP on top brands, it does not break into consignments. We can however confirm that the KitKat shakes served to our staff for Thirsty Tuesday were acquired legally and finished immediately. Thank you for your attention in this matter.

ShipBrands (Beirut)

  • Handle: @shipbrands.lb
  • Statement: We were sorry to learn that 12 Tonnes of KitKat Goods were stolen in transit on their way to Poland. As we reassure the importance of trusting the right shipping partner for your bussiness, we are happy to announce that orders over 100$ will recieve a complementary KitKat snack, for solidarity purposes only..
  • Caption: For legal reasons, this a joke. 😁

The Wildcards

The Paan Legacy Maldives

  • Handle: @thepaanlegacy_maldives
  • Statement: We at Paan Legacy Maldives extend our sincere condolences to KitKat following the unfortunate incident involving the loss of 12 tonnes of their product. We would also like to formally clarify that Paan Legacy Maldives has no involvement in this matter whatsoever. On an entirely unrelated note… we are currently exploring a new flavour: “KitKat Paan” (no connection, just good timing 😏)

Red Cap Hot Sauce Co.

  • Handle: @tryredcap
  • Statement: Our thoughts go out to our friends at KitKat. We hope for the return of their missing 12T of chocolate ASAP. We have not had any trucks dissappear en route to Whole Foods, Nature’s Emporium, Goodness Me, or any of our stellar retailers, so we cannot relate to this atrocity. In unrelated news, if you need a break, pick up a Kit Kat while buying a bottle of Red Cap, send us a photo, and we’ll reimburse you for the Kit Kat via EMT. This offer is limited to the first 413,793 customers.

Cinnamon Kitchen India

  • Handle: @cinnamonkitchenindia
  • Statement:
  • We’d like to confirm we had nothing to do with the recent KitKat disappearance. We checked our inventory. Twice. And the only chocolate we could find was 70% dark vegan and minding its own business. That said… If you’re out searching for the missing KitKats, might we suggest carrying snacks that actually keep you going?

Annapoorna Coimbatore

  • Handle: @annapoornacoimbatore
  • Statement: In light of recent global incidents involving missing chocolate trucks, we would like to reassure everyone that Annapoorna’s Filter Coffee and Sambar are stored under very high security. Our Filter Coffee is safe. Our Sambar is safe. Our customers can continue to enjoy their filter coffee break without any concerns. Thank you.

Compiled March 31, 2026. Total unique brand responses cataloged: ~120+ Sources: Instagram Saved posts collection, multiple batches